The best AI tools, honestly tested, plainly explained
17 tools put to work: Assistants, Images, Coding, Text, Video/Audio. We score against five fixed criteria and say plainly who a tool is worth it for, and who it is not.
The top 6 overall
Overall score from output quality, usability, feature set, value for money and data protection. The full ranking is in the tool overview, the procedure behind it in our test methodology.
Claude
AnthropicThe strongest assistant for long documents, careful analysis and writing with substance.
2DeepL
DeepL SETranslation at reference level, from Cologne, with European data protection.
3ChatGPT
OpenAIThe all-rounder with the widest feature set and the largest ecosystem.
4Adobe Firefly
AdobeLegally clean image AI, sitting where designers already work.
5Claude Code
AnthropicA terminal agent that takes on whole tasks in a repository by itself.
6GitHub Copilot
GitHub / MicrosoftThe standard in many development teams: unobtrusive, integrated, manageable.
AI tools by category
An all-rounder rarely replaces a good specialist. Start from the task, not the tool.
AI assistants & chatbots
All-rounders for research, writing, analysis and everyday questions.
AI image generators
From a written description to a finished image, for marketing, social media and concept work.
AI coding tools
Code completion, refactoring and agents that take on whole tasks.
AI translation & writing tools
Tools for translation, editing, knowledge management and marketing copy.
AI video generators & voice AI
Speech synthesis, video clips and avatars for training, advertising and social media.
All tools side by side
Sorted by overall score. Prices are vendor list prices as of September 2026, without warranty.
| # | Tool | Category | Overall score | Price | Best for |
|---|---|---|---|---|---|
| 1 | Assistants | from about $20 per month | Knowledge work with long texts: research, analysis, editing, legal work | ||
| 2 | Text | from about 8.99 euros per month | Translating specialist texts, contracts and correspondence | ||
| 3 | Assistants | from about $20 per month | Anyone looking for one tool that covers as many tasks as possible | ||
| 4 | Images | from about 9.99 euros per month, included in Creative Cloud plans | Agencies and companies with approval processes | ||
| 5 | Coding | included in the Claude plans, from about $20 per month | Experienced developers, automation, larger rewrites | ||
| 6 | Coding | from about $10 per month | Development teams that need a centrally managed solution | ||
| 7 | Coding | from about $20 per month | Developers who write a lot of new code and iterate quickly | ||
| 8 | Video/Audio | from about $5 per month | Audiobooks, training videos, podcasts, accessibility | ||
| 9 | Assistants | from about 21.99 euros per month (Google One plan) | Users of Gmail, Google Docs and Android | ||
| 10 | Assistants | from about 14.99 euros per month | Public bodies, mid-sized companies and anyone with strict EU privacy requirements | ||
| 11 | Assistants | from about $20 per month | Research, market monitoring, journalism, competitive analysis | ||
| 12 | Images | Software free, costs come from hardware or hosting | Technically confident users, data protection edge cases, high volumes | ||
| 13 | Text | from about $20 per user per month on the Business plan, which includes the AI | Teams that already keep their knowledge in Notion | ||
| 14 | Video/Audio | from about 8 EUR per month in a Google subscription, all models only in the Ultra plan | Dialogue scenes, ads with spoken lines, and anyone already working with Google's tools | ||
| 15 | Images | from about $15 per month billed annually, $20 billed monthly | Social media graphics, posters, logo drafts, packaging ideas | ||
| 16 | Images | from about $10 per month | Creatives, agencies, concept imagery and mood boards | ||
| 17 | Video/Audio | from about $29 per month | Training, onboarding and product video in many languages | ||
| 18 | Video/Audio | from about $10 per month | Beginners, creatives and small teams who want to see ideas quickly before spending money | ||
| 19 | Video/Audio | from about $15 per month | Advertising, music videos, moving images for social media | ||
| 20 | Video/Audio | from about $10 per month | Short narrative formats, music videos, social media series with recurring characters | ||
| 21 | Video/Audio | from about $18 per month via Dreamina, or pay-as-you-go through platforms | Marketing teams and online retailers who need many variants of the same product | ||
| 22 | Video/Audio | from about $15 per month, billed annually | Anyone comparing several video models who wants camera control without running five subscriptions |
New on the blog
Use cases, comparisons and field reports on artificial intelligence, see all articles.
AI use cases
AI photo editing: retouch, extend and enhance images with AI
Remove a stranger from the picture, swap the background, rescue an old photo or simply say what should change: which tools edit images with AI, what is free and where law and data protection draw the line.
Law & privacy
Meta AI in WhatsApp: switch it off, object, protect your chats
The icon in the chat window cannot be removed, the chain letter about AI reading your chats is wrong, and you can still object to AI training. What Meta AI can see in WhatsApp and what you can do about it.
Practice
AI detectors: how reliably can AI-written text be spotted?
GPTZero, ZeroGPT, Turnitin and others promise to expose AI text. Research says otherwise: they err in both directions, and humanizers defeat them. What detectors can do, what watermarks change and what German courts require as evidence.
Frequently asked questions
Which AI tool is the best?
There is no single best tool for every task. Claude and ChatGPT lead our overall ranking because they allow the most thorough and the broadest way of working respectively. For translation, DeepL beats any chatbot; for research with sources, Perplexity; for image work, Midjourney. What matters is the task, not the ranking.
Which AI is a good alternative to ChatGPT?
That depends on why you want to switch. Claude for better texts and long documents, Gemini for working with Google services, Perplexity for research with sources, Mistral with its assistant Vibe, formerly Le Chat, for data protection from Europe. Our article on ChatGPT alternatives sorts them by purpose.
Can I create AI images for free?
Yes, within a quota: Microsoft Copilot allows 15 fast images a day, and the Gemini app and Adobe Firefly offer free daily generations. Unlimited and private use is only possible with an open model such as Stable Diffusion on your own computer. Before business use, check the terms of use and whether the images are publicly visible.
Can AI-written text be detected reliably?
No, at least not with an AI detector alone. Studies show that the tools miss rephrased AI text and wrongly suspect human writing, especially by non-native speakers. Watermarks such as those built in by Google and Anthropic only help with unedited text. Our article on AI detectors explains what German courts rely on instead.
Can Meta AI be switched off in WhatsApp?
No, only ignored; the chat with Meta AI can be deleted. Private chats stay encrypted, and Meta AI only sees messages sent to it or tagged with @Meta AI. "Advanced chat privacy" blocks that for individual chats, and you can object at any time to AI training on public posts.
How independent are your tests?
We test every tool with accounts we pay for ourselves, against the same five criteria. Vendors have no influence on scores and receive no texts in advance. Some articles contain affiliate links, which we mark as advertising. They have no bearing on the scores.
Are the free tiers enough?
For occasional private use, usually yes. As soon as you work with them for more than about an hour a day, or process company data, there is little way around a paid plan, mainly because of the data processing agreement, which free tiers generally do not include.
May I use AI tools in my company?
Yes, provided the data protection requirements are met: a data processing agreement, a clarified processing location, training on your inputs switched off, and an entry in the record of processing activities. On top of that come the transparency obligations of the AI Act. Our blog article on AI and the GDPR lists the checkpoints in detail.
How often do you update the scores?
We review the reports quarterly and again after major model changes. The date of the last update is in the footer and on every tool page.
Why do some articles carry no score?
We only score what we have used ourselves for weeks on a paid account. Alongside those tests we publish overviews of tools we have not yet examined in that depth, for instance video, music or meeting AI. These articles are recognisable by the note at the top and rely on vendor information and publicly available reporting.
Not sure which tool fits?
Our guide takes you from the actual task to the right software in five steps, including the questions worth settling before any rollout.